We are two students at Florida State University located in Tallahassee. What started as late-night conversations turned into a dream — to build something of our own. We wanted to create more than just clothes. We wanted a brand that represents boldness, realness, and not taking life too seriously.

That’s how Whoops USA was born.

Every shirt we design is about showing up unapologetically — with confidence, personality, and just the right amount of chaos. We started this brand with limited resources, big ideas, and a shared vision to wear what we actually wanted to see in the world.

We're just getting started. Thanks for being here.